Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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  • Charlie Banana Reusable Swim Diaper Drawstring - Banana Fiesta

    Charlie Banana Reusable Swim Diaper Drawstring - Banana Fiesta

    Charlie Banana Reusable Swim Diaper Drawstring - Banana Fiesta
    $27.90
  • Charlie Banana Rash Guard White + Seally

    Charlie Banana Rash Guard White + Seally

    Charlie Banana Rash Guard White + Seally
    $34.90
  • Charlie Banana Rash Guard White + The Whale on White

    Charlie Banana Rash Guard White + The Whale on White

    Charlie Banana Rash Guard White + The Whale on White
    $34.90
  • Charlie Banana Rash Guard White + Hello Sunshine

    Charlie Banana Rash Guard White + Hello Sunshine

    Charlie Banana Rash Guard White + Hello Sunshine
    $34.90
  • 1

    Charlie Banana Reusable Swim Diaper Drawstring - Hello Sunshine

    Charlie Banana Reusable Swim Diaper Drawstring - Hello Sunshine
    $27.90
  • 1

    Charlie Banana Reusable Swim Diaper Snaps - The Whale on White

    Charlie Banana Reusable Swim Diaper Snaps - The Whale on White
    $27.90
  • 1

    Charlie Banana Reusable Swim Diaper Snaps - Hello Sunshine

    Charlie Banana Reusable Swim Diaper Snaps - Hello Sunshine
    $27.90
  • Charlie Banana Reusable Swim Diaper Snaps - Seally

    Charlie Banana Reusable Swim Diaper Snaps - Seally

    Charlie Banana Reusable Swim Diaper Snaps - Seally
    $27.90
  • Magna-Tiles microMAGS 24-Piece Spring Garden Travel Set

    Magna-Tiles microMAGS 24-Piece Spring Garden Travel Set

    Magna-Tiles microMAGS 24-Piece Spring Garden Travel Set
    $34.90
  • Paint by Sticker Kids: Dinosaurs

    Paint by Sticker Kids: Dinosaurs

    Paint by Sticker Kids: Dinosaurs
    $15.90
  • Paint by Sticker Kids: Zoo Animals

    Paint by Sticker Kids: Zoo Animals

    Paint by Sticker Kids: Zoo Animals
    $15.90
  • Paint by Sticker Kids: Rainforest Animals

    Paint by Sticker Kids: Rainforest Animals

    Paint by Sticker Kids: Rainforest Animals
    $15.90
  • Goodnight Moon

    Goodnight Moon

    Goodnight Moon
    $15.90
  • Skip Hop Geometric Wonders Activity Gym (With Crocodile Tummy Time Mirror)
    31% OFF

    Skip Hop Geometric Wonders Activity Gym (With Crocodile Tummy Time Mirror)

    Skip Hop Geometric Wonders Activity Gym (With Crocodile Tummy Time Mirror)
    $109.00 $159.00
  • 1
    33% OFF

    Skip Hop Explore & More Jumpscape Fold-Away Jumper

    Skip Hop Explore & More Jumpscape Fold-Away Jumper
    $199.00 $299.00
  • 1
    20% OFF

    Bubble Plush Toy - Binky the Bunny

    Bubble Plush Toy - Binky the Bunny
    $15.92 $19.90
  • 1

    Bubble Plush Toy - Jamie the Bunny

    Bubble Plush Toy - Jamie the Bunny
    $19.90
  • 1
    20% OFF

    Bubble Mini Buddy Keychain - Binky the Bunny

    Bubble Mini Buddy Keychain - Binky the Bunny
    $10.32 $12.90
  • 1
    20% OFF

    Bubble Mini Buddy Keychain - Jamie the Bunny

    Bubble Mini Buddy Keychain - Jamie the Bunny
    $10.32 $12.90
  • Skip Hop Farmstand See & Bee Steering Wheel
    33% OFF

    Skip Hop Farmstand See & Bee Steering Wheel

    Skip Hop Farmstand See & Bee Steering Wheel
    $39.90 $59.90
  • 1

    Skip Hop Bandana Buddies Activity Toy - Panda

    Skip Hop Bandana Buddies Activity Toy - Panda
    $39.90
  • Skip Hop Jungle Beats Giraffe Accordion

    Skip Hop Jungle Beats Giraffe Accordion

    Skip Hop Jungle Beats Giraffe Accordion
    $39.90
  • Skip Hop Seascape 2-in-1 Activity Centre
    36% OFF

    Skip Hop Seascape 2-in-1 Activity Centre

    Skip Hop Seascape 2-in-1 Activity Centre
    $159.00 $249.00
  • 1

    The Boys Book of Feelings

    The Boys Book of Feelings
    $16.90
  • 1

    Lions Lay Eggs!

    Lions Lay Eggs!
    $16.90
  • 1
    32% OFF

    Skip Hop Discoverosity Play Gym

    Skip Hop Discoverosity Play Gym
    $169.00 $249.00
  • 1
    10% OFF

    Le Toy Van Ice Cream Trolley Market Stall

    Le Toy Van Ice Cream Trolley Market Stall
    $269.10 $299.00
  • 1

    Snuggle Bunnies Rosie The Duck Keyring - With Neck Bow

    Snuggle Bunnies Rosie The Duck Keyring - With Neck Bow
    $29.90

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.