Say Hello To Your Besties Bonus Club

Being BFFs with Baby Central comes with perks - 

the kind that saves you money,

gets you early access,

and makes shopping feel extra sweet.

 Create your Account

Earn As You Shop

1 point for every $1 spent*

Score Big

200 points = $10 reward* 

VIP Vibes only

Early Access to events and promos

Surprise & Delight

Double points, birthday gifts & more

Frequently asked questions
How do I join the Baby Central BFF club?

Simply create a Baby Central account to join. It’s free to sign up, and you can start earning points from your eligible purchases.
How do I earn reward points?

You can earn points through your purchases on Baby Central. Keep an eye out for special opportunities to earn extra points too!
How do I redeem my Points?

Once you have accumulated 200 points, the points will automatically be converted to a $10 reward that will be reflected in your Baby Central account. 
Will my $10 Reward expire?

Yes, there is a 3 month validity period for using your $10 reward. 
What happens to my Points if I return an order?

If you return an order for which you earned points, the points earned from that purchase may be deducted from your Rewards balance.