Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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  • Quut Toys Quutopia Bath Puzzle - Treasure Island
    20% OFF

    Quut Toys Quutopia Bath Puzzle - Treasure Island

    Quut Toys Quutopia Bath Puzzle - Treasure Island
    $22.32 $27.90
  • Ooly Make No Mistake! Erasable Markers - Set of 12
    Sold out

    Ooly Make No Mistake! Erasable Markers - Set of 12

    Ooly Make No Mistake! Erasable Markers - Set of 12
    $16.72 $20.90
  • Skip Hop Farmstand Avocado Stroller Toy

    Skip Hop Farmstand Avocado Stroller Toy

    Skip Hop Farmstand Avocado Stroller Toy
    $29.90
  • Skip Hop Explore & More - Follow Bee Crawl Toy
    33% OFF

    Skip Hop Explore & More - Follow Bee Crawl Toy

    Skip Hop Explore & More - Follow Bee Crawl Toy
    $39.90 $59.90
  • nailmatic Bath Bomb Maker - Paris
    20% OFF

    nailmatic Bath Bomb Maker - Paris

    nailmatic Bath Bomb Maker - Paris
    $23.12 $28.90
  • Bubble Plush - Pinky the Pink Octopus

    Bubble Plush - Pinky the Pink Octopus

    Bubble Plush - Pinky the Pink Octopus
    $34.90
  • Milk It Baby Los Angeles Playmat

    Milk It Baby Los Angeles Playmat

    Milk It Baby Los Angeles Playmat
    $295.00
  • Milk It Baby Hong Kong Playmat

    Milk It Baby Hong Kong Playmat

    Milk It Baby Hong Kong Playmat
    $295.00
  • Bubble Wooden Hammer Bench
    20% OFF

    Bubble Wooden Hammer Bench

    Bubble Wooden Hammer Bench
    $11.92 $14.90
  • Skip Hop Montessori Discoverosity 3-in-1 Classic Stroller Toy
    Award Winning

    Skip Hop Montessori Discoverosity 3-in-1 Classic Stroller Toy

    Skip Hop Montessori Discoverosity 3-in-1 Classic Stroller Toy
    $39.90
  • Skip Hop Bandana Buddies - Kangaroo

    Skip Hop Bandana Buddies - Kangaroo

    Skip Hop Bandana Buddies - Kangaroo
    $39.90
  • Calico Sun Sophia Necklace - Star
    30% OFF

    Calico Sun Sophia Necklace - Star

    Calico Sun Sophia Necklace - Star
    $13.23 $18.90
  • Crayola Washable Bold Fingerpaint - Primary Colors - 3-Pack
    20% OFF

    Crayola Washable Bold Fingerpaint - Primary Colors - 3-Pack

    Crayola Washable Bold Fingerpaint - Primary Colors - 3-Pack
    $18.32 $22.90
  • Crayola Scribble Scrubbie Pets Arctic Snow Explorer
    45% OFF

    Crayola Scribble Scrubbie Pets Arctic Snow Explorer

    Crayola Scribble Scrubbie Pets Arctic Snow Explorer
    $41.20 $74.90
  • Crayola Ultra-Clean Washable Crayons (64 Colors)
    20% OFF

    Crayola Ultra-Clean Washable Crayons (64 Colors)

    Crayola Ultra-Clean Washable Crayons (64 Colors)
    $18.00 $22.50
  • Crayola Modeling Clay
    20% OFF

    Crayola Modeling Clay

    Crayola Modeling Clay
    $7.92 $9.90
  • PLANTOYS Water Blocks
    Award Winning
    Sold out

    PLANTOYS Water Blocks

    PLANTOYS Water Blocks
    $63.92 $79.90
  • Classic World Screw Board
    50% OFF

    Classic World Screw Board

    Classic World Screw Board
    $12.95 $25.90
  • Classic World Mathematics Learning Game
    50% OFF

    Classic World Mathematics Learning Game

    Classic World Mathematics Learning Game
    $10.45 $20.90
  • Classic World City 2 in 1 Pathfinder
    40% OFF

    Classic World City 2 in 1 Pathfinder

    Classic World City 2 in 1 Pathfinder
    $17.34 $28.90
  • Jellycat Amuseable Moon Bag 27x19cm

    Jellycat Amuseable Moon Bag 27x19cm

    Jellycat Amuseable Moon Bag 27x19cm
    $56.90
  • Quut Toys Squeezi - Rocket
    20% OFF

    Quut Toys Squeezi - Rocket

    Quut Toys Squeezi - Rocket
    $22.15 $27.69
  • Quut Toys Beedi - Shapes
    20% OFF

    Quut Toys Beedi - Shapes

    Quut Toys Beedi - Shapes
    $22.32 $27.90
  • Le Toy Van Bay Tree Doll House

    Le Toy Van Bay Tree Doll House

    Le Toy Van Bay Tree Doll House
    $265.00
  • Ooly Set The Scene Transfer Sticker Magic - Jungle Journey
    Sold out

    Ooly Set The Scene Transfer Sticker Magic - Jungle Journey

    Ooly Set The Scene Transfer Sticker Magic - Jungle Journey
    $11.92 $14.90
  • Ooly Yummy Yummy Scented Glitter Gel Pens - Set of 12
    20% OFF

    Ooly Yummy Yummy Scented Glitter Gel Pens - Set of 12

    Ooly Yummy Yummy Scented Glitter Gel Pens - Set of 12
    $15.12 $18.90
  • Ooly Stampables Double-Ended Stamp Markers - Set of 18
    20% OFF

    Ooly Stampables Double-Ended Stamp Markers - Set of 18

    Ooly Stampables Double-Ended Stamp Markers - Set of 18
    $18.32 $22.90
  • Ooly Color Lustre Metallic Colors Brush Markers - Set of 10
    20% OFF

    Ooly Color Lustre Metallic Colors Brush Markers - Set of 10

    Ooly Color Lustre Metallic Colors Brush Markers - Set of 10
    $19.12 $23.90

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.