Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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  • Snuggle Bunnies Hilda The Highland Cow

    Snuggle Bunnies Hilda The Highland Cow

    Snuggle Bunnies Hilda The Highland Cow
    $49.90
  • 1

    Snuggle Bunnies Birthday Arthur With Gingham Hat

    Snuggle Bunnies Birthday Arthur With Gingham Hat
    $43.90
  • 1

    Snuggle Bunnies Lambie

    Snuggle Bunnies Lambie
    $43.90
  • Snuggle Bunnies Penelope Keyring

    Snuggle Bunnies Penelope Keyring

    Snuggle Bunnies Penelope Keyring
    $29.90
    + 4 more
  • 1

    Snuggle Bunnies Little Penelope

    Snuggle Bunnies Little Penelope
    $29.90
    + 3 more
  • 1

    Skip Hop Bandana Buddies Activity Toy - Elephant

    Skip Hop Bandana Buddies Activity Toy - Elephant
    $39.90
  • 1

    Micro Scooter Knee & Elbow Pads - Rocket - Small

    Micro Scooter Knee & Elbow Pads - Rocket - Small
    $49.90
  • 1

    Snuggle Bunnies Penelope

    Snuggle Bunnies Penelope
    $43.90
    + 2 more
  • 1

    alilo Smarty

    alilo Smarty
    $69.90
  • 1

    Haakaa Silicone Teething Ball

    Haakaa Silicone Teething Ball
    $19.90
  • 1

    alilo Baby Bunny

    alilo Baby Bunny
    $109.00
  • 1
    Sold out

    Micro Scooter Wagon Classic

    Micro Scooter Wagon Classic
    $219.00
  • 1
    Sold out

    Noodoll Carrot Ricespud Mini Sitting Plush Toy

    Noodoll Carrot Ricespud Mini Sitting Plush Toy
    $29.90
  • 1
    Sold out

    Noodoll Chicken Ricespud Mini Sitting Plush Toy

    Noodoll Chicken Ricespud Mini Sitting Plush Toy
    $29.90
  • 1
    Sold out

    Noodoll Blue Bunny Ricespud Mini Sitting Plush Toy

    Noodoll Blue Bunny Ricespud Mini Sitting Plush Toy
    $29.90
  • 1
    Sold out

    Noodoll Grandpa Ricespud Mini Sitting Plush Toy

    Noodoll Grandpa Ricespud Mini Sitting Plush Toy
    $29.90
  • 1
    Sold out

    Noodoll Grandma Ricespud Mini Sitting Plush Toy

    Noodoll Grandma Ricespud Mini Sitting Plush Toy
    $29.90
  • 1

    Snuggle Bunnies Parker The Polar Bear Plush Toy

    Snuggle Bunnies Parker The Polar Bear Plush Toy
    $33.90
  • 1

    Snuggle Bunnies Rose The Duck Plush Toy

    Snuggle Bunnies Rose The Duck Plush Toy
    $33.90
  • 1

    Snuggle Bunnies Olive The Elephant Plush Toy

    Snuggle Bunnies Olive The Elephant Plush Toy
    $43.90
  • 1

    Snuggle Bunnies Brooklyn The Beagle Plush Toy

    Snuggle Bunnies Brooklyn The Beagle Plush Toy
    $43.90
  • 1

    Snuggle Bunnies Coco The Shih Tzu Plush Toy

    Snuggle Bunnies Coco The Shih Tzu Plush Toy
    $43.90
  • 1

    Snuggle Bunnies Arthur The Bear 30cm

    Snuggle Bunnies Arthur The Bear 30cm
    $43.90
  • 1

    Snuggle Bunnies Frankie the Hugging Bunny

    Snuggle Bunnies Frankie the Hugging Bunny
    $59.90
  • 1

    The Wee Bean Ice Cream Plushie Snuggle Buddy

    The Wee Bean Ice Cream Plushie Snuggle Buddy
    $40.00
  • 1

    The Wee Bean Egg Tart Plushie Snuggle Buddy

    The Wee Bean Egg Tart Plushie Snuggle Buddy
    $40.00
  • 1

    Noodoll Brownie Ricespud

    Noodoll Brownie Ricespud
    $29.90
  • 1

    Noodoll Bao Chef Ricespud

    Noodoll Bao Chef Ricespud
    $29.90

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.