Plum is a trusted Australian brand specialising in premium baby sleepwear designed to keep little ones safe, comfortable, and cosy all night long. With a reputation for quality and innovation, Plum offers a range of baby sleeping bags, swaddles, sleep suits, and pyjamas that make bedtime easier for both parents and babies

Crafted from soft, breathable, and baby-safe fabrics such as organic cotton and bamboo blends, Plum sleepwear is gentle on delicate skin while helping regulate body temperature for a more restful sleep. Each design is made with safety as a top priority, meeting Australian and international sleepwear standards, including fire safety regulations and TOG-rated warmth guidance

Plum’s sleeping bags and swaddles are thoughtfully designed to support healthy sleep habits—providing freedom of movement without loose blankets, reducing the risk of overheating, and offering easy-access zippers for quick nighttime changes. Available in a range of adorable prints and timeless colours, Plum baby sleepwear combines practicality with stylish design, making it a favourite for modern families

Whether you’re welcoming a newborn, transitioning from swaddling, or looking for year-round sleep solutions, Plum delivers dependable, high-quality products that grow with your child. Loved by parents across Australia and beyond, Plum Baby Sleepwear is the perfect blend of safety, comfort, and style—helping babies (and parents) enjoy sweeter, safer sleep