At Baby Central, we are super lucky to work and partner with a number of incredible women.  During the month of March, we will be asking a few of them to share their experiences in our "mini interview" series.  This week we look internally to Tann Ling Loh, General Manager of Southeast Asia.

Tell us about Baby Central?

I am super excited that we launched Baby Central Singapore at the beginning of the year.  We are building our platform to provide parents with a one stop shop for everything they need for their young children and families.
Watch this space!  We are adding new brands and new products every day!

What do you love most about your role?
E-commerce is constantly evolving. I love the challenge of having something new to learn every day and finding new ways to offer our customers the best and most convenient shopping experience

What are your biggest Challenges?
Juggling family life and the stresses of running a growing business can be extremely difficult.  I am very thankful that the people around me are both supportive and understanding.

What advice would you give other women looking to start out in ecommerce?
Don't be afraid to outsource.  It's important not to get bogged down in endless admin tasks.  Although hiring people may be scary at first, it will help you focus on what matters in the long run