Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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  • Micro Scooter Helmet Lightweight - 3D Panda
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    Micro Scooter Helmet Lightweight - 3D Panda

    Micro Scooter Helmet Lightweight - 3D Panda
    $99.90
  • Noodoll Santa Ricespud Mini Sitting Plush Toy (Limited Edition)
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    Noodoll Santa Ricespud Mini Sitting Plush Toy (Limited Edition)

    Noodoll Santa Ricespud Mini Sitting Plush Toy (Limited Edition)
    $29.90
  • Micro Scooter Mini Deluxe Foldable ECO LED - Green

    Micro Scooter Mini Deluxe Foldable ECO LED - Green

    Micro Scooter Mini Deluxe Foldable ECO LED - Green
    $179.00
  • Magna-Tiles Jungle Animals 25-Piece Set
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    Magna-Tiles Jungle Animals 25-Piece Set

    Magna-Tiles Jungle Animals 25-Piece Set
    $63.92 $79.90
  • Skip Hop Celestial Dreams Moonglow Musical Toy
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    Skip Hop Celestial Dreams Moonglow Musical Toy

    Skip Hop Celestial Dreams Moonglow Musical Toy
    $24.90
  • Quut Toys Quutopia Bath Puzzle - Whale
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    Quut Toys Quutopia Bath Puzzle - Whale

    Quut Toys Quutopia Bath Puzzle - Whale
    $15.12 $18.90
  • Doona Liki Trike S5 Series (Deluxe) - Ocean Blue
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    Doona Liki Trike S5 Series (Deluxe) - Ocean Blue

    Doona Liki Trike S5 Series (Deluxe) - Ocean Blue
    $479.00
  • nailmatic Bath Bomb Maker - Cosmos
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    nailmatic Bath Bomb Maker - Cosmos

    nailmatic Bath Bomb Maker - Cosmos
    $23.92 $29.90
  • 1
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    Petit Collage Dominoes Spot The Difference: Doggies

    Petit Collage Dominoes Spot The Difference: Doggies
    $12.80 $16.00
  • Bubble Wooden Music Table - Pastel
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    Bubble Wooden Music Table - Pastel

    Bubble Wooden Music Table - Pastel
    $34.90
  • Crayola Scribble Scrubbie Safari Tub Set
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    Crayola Scribble Scrubbie Safari Tub Set

    Crayola Scribble Scrubbie Safari Tub Set
    $31.85 $57.90
  • Crayola Palm Grasp Egg Crayons - 3-Pack
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    Crayola Palm Grasp Egg Crayons - 3-Pack

    Crayola Palm Grasp Egg Crayons - 3-Pack
    $17.91 $19.90
  • Moulin Roty Les Petites Merveilles String Telephone
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    Moulin Roty Les Petites Merveilles String Telephone

    Moulin Roty Les Petites Merveilles String Telephone
    $18.32 $22.90
  • Le Toy Van London Train Set (120 Pieces)
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    Le Toy Van London Train Set (120 Pieces)

    Le Toy Van London Train Set (120 Pieces)
    $273.00 $455.00
  • Le Toy Van New York Car Set
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    Le Toy Van New York Car Set

    Le Toy Van New York Car Set
    $24.50 $35.00
  • 1
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    Ooly Set The Scene Transfer Sticker Magic - Ocean Adventure

    Ooly Set The Scene Transfer Sticker Magic - Ocean Adventure
    $11.92 $14.90
  • Ooly Scratch & Scribble - Magical Unicorns
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    Ooly Scratch & Scribble - Magical Unicorns

    Ooly Scratch & Scribble - Magical Unicorns
    $12.72 $15.90
  • Ooly Yummy Yummy Scented Twist Up Crayons - Set of 10
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    Ooly Yummy Yummy Scented Twist Up Crayons - Set of 10

    Ooly Yummy Yummy Scented Twist Up Crayons - Set of 10
    $13.52 $16.90
  • Ooly Mini Kit Scratch & Scribble - Safari Party (6 Sheets)
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    Ooly Mini Kit Scratch & Scribble - Safari Party (6 Sheets)

    Ooly Mini Kit Scratch & Scribble - Safari Party (6 Sheets)
    $7.12 $8.90
  • Ooly Mini Kit Scratch & Scribble - Cutie Cats (6 Sheets)
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    Ooly Mini Kit Scratch & Scribble - Cutie Cats (6 Sheets)

    Ooly Mini Kit Scratch & Scribble - Cutie Cats (6 Sheets)
    $7.12 $8.90
  • Ooly Mighty Mega Markers Jumbo Size - Set of 8
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    Ooly Mighty Mega Markers Jumbo Size - Set of 8

    Ooly Mighty Mega Markers Jumbo Size - Set of 8
    $11.92 $14.90
  • Le Toy Van Oxford Wooden Play Kitchen (FSC 100%)
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    Le Toy Van Oxford Wooden Play Kitchen (FSC 100%)

    Le Toy Van Oxford Wooden Play Kitchen (FSC 100%)
    $358.20 $398.00
  • Le Toy Van Bluebelle Wooden Dolls House (FSC 100%)
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    Le Toy Van Bluebelle Wooden Dolls House (FSC 100%)

    Le Toy Van Bluebelle Wooden Dolls House (FSC 100%)
    $199.00
  • Micro Scooter Helmet Lightweight - Unicorn
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    Micro Scooter Helmet Lightweight - Unicorn

    Micro Scooter Helmet Lightweight - Unicorn
    $89.90
  • Micro Scooter Basket - Blue
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    Micro Scooter Basket - Blue

    Micro Scooter Basket - Blue
    $25.00
  • Micro Scooter Carry Strap
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    Micro Scooter Carry Strap

    Micro Scooter Carry Strap
    $20.00
  • Little Baby Learns Numbers

    Little Baby Learns Numbers

    Little Baby Learns Numbers
    $24.90
  • Little Baby Learns Animals

    Little Baby Learns Animals

    Little Baby Learns Animals
    $24.90

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.