Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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  • Ooly Astronaut Graphite Pencils - Set of 12
    20% OFF

    Ooly Astronaut Graphite Pencils - Set of 12

    Ooly Astronaut Graphite Pencils - Set of 12
    $7.92 $9.90
  • Ooly Set The Scene Transfer Sticker Magic - Let's Go Camping
    20% OFF

    Ooly Set The Scene Transfer Sticker Magic - Let's Go Camping

    Ooly Set The Scene Transfer Sticker Magic - Let's Go Camping
    $11.92 $14.90
  • Ooly Scented Stickers - Dressed to Impress
    20% OFF

    Ooly Scented Stickers - Dressed to Impress

    Ooly Scented Stickers - Dressed to Impress
    $8.72 $10.90
  • Ooly Scratch & Scribble - Monster Pals
    20% OFF

    Ooly Scratch & Scribble - Monster Pals

    Ooly Scratch & Scribble - Monster Pals
    $12.72 $15.90
  • Le Toy Van Supermarket Till Checkout & Accessories
    10% OFF

    Le Toy Van Supermarket Till Checkout & Accessories

    Le Toy Van Supermarket Till Checkout & Accessories
    $296.10 $329.00
  • Le Toy Van Classic Wooden Rocking Horse
    10% OFF

    Le Toy Van Classic Wooden Rocking Horse

    Le Toy Van Classic Wooden Rocking Horse
    $188.10 $209.00
  • Le Toy Van Magical Rocking Unicorn Carousel
    10% OFF

    Le Toy Van Magical Rocking Unicorn Carousel

    Le Toy Van Magical Rocking Unicorn Carousel
    $215.10 $239.00
  • Bubble Wooden Tap Tap Xylophone

    Bubble Wooden Tap Tap Xylophone

    Bubble Wooden Tap Tap Xylophone
    $49.90
  • Milk It Baby Boho Blue and Beige Leaf Reversible Playmat

    Milk It Baby Boho Blue and Beige Leaf Reversible Playmat

    Milk It Baby Boho Blue and Beige Leaf Reversible Playmat
    $295.00
  • Jellycat Jellycat Little Lamb Bag 19cm x 19cm x 5cm

    Jellycat Jellycat Little Lamb Bag 19cm x 19cm x 5cm

    Jellycat Jellycat Little Lamb Bag 19cm x 19cm x 5cm
    $73.90
  • Jellycat Bashful Bunny Cream Woven Musical Toy 30cm

    Jellycat Bashful Bunny Cream Woven Musical Toy 30cm

    Jellycat Bashful Bunny Cream Woven Musical Toy 30cm
    $73.90
  • Jellycat Bashful Lamb Ring Rattle 18cm x 8cm x 2cm

    Jellycat Bashful Lamb Ring Rattle 18cm x 8cm x 2cm

    Jellycat Bashful Lamb Ring Rattle 18cm x 8cm x 2cm
    $33.90
  • Jellycat Bashful Bunny Beige Woven Musical Toy 30cm

    Jellycat Bashful Bunny Beige Woven Musical Toy 30cm

    Jellycat Bashful Bunny Beige Woven Musical Toy 30cm
    $73.90
  • Skip Hop Feelin' Clucky Musical Tambourine

    Skip Hop Feelin' Clucky Musical Tambourine

    Skip Hop Feelin' Clucky Musical Tambourine
    $34.90
  • Skip Hop Tub to Table Café Prep & Serve Salad

    Skip Hop Tub to Table Café Prep & Serve Salad

    Skip Hop Tub to Table Café Prep & Serve Salad
    $24.90
  • Skip Hop Tub to Table Café Plant & Splash Set

    Skip Hop Tub to Table Café Plant & Splash Set

    Skip Hop Tub to Table Café Plant & Splash Set
    $24.90
  • Connetix Creative Roads Pack 48 pc

    Connetix Creative Roads Pack 48 pc

    Connetix Creative Roads Pack 48 pc
    $199.00
  • 1

    Skip Hop Crab 4-in-1 Crawl Toy

    Skip Hop Crab 4-in-1 Crawl Toy
    $79.90
  • Milk It Baby Mumbai Playmat

    Milk It Baby Mumbai Playmat

    Milk It Baby Mumbai Playmat
    $295.00
  • Jellycat Jellycat Bashful Black & Cream Puppy Musical Pull 30x20cm

    Jellycat Jellycat Bashful Black & Cream Puppy Musical Pull 30x20cm

    Jellycat Jellycat Bashful Black & Cream Puppy Musical Pull 30x20cm
    $73.90
  • Jellycat Bashful Beige Bunny Comforter 27x20cm

    Jellycat Bashful Beige Bunny Comforter 27x20cm

    Jellycat Bashful Beige Bunny Comforter 27x20cm
    $42.90
  • Jellycat Jellycat Bag Charm 13x10cm

    Jellycat Jellycat Bag Charm 13x10cm

    Jellycat Jellycat Bag Charm 13x10cm
    $52.90
  • Micro Scooter Helmet Lightweight - 3D Monster

    Micro Scooter Helmet Lightweight - 3D Monster

    Micro Scooter Helmet Lightweight - 3D Monster
    $99.90
  • Doona Liki Trike S5 Series (Deluxe)

    Doona Liki Trike S5 Series (Deluxe)

    Doona Liki Trike S5 Series (Deluxe)
    $479.00
  • Micro Scooter LED Sprite Front Wheel Black 120mm (Single)

    Micro Scooter LED Sprite Front Wheel Black 120mm (Single)

    Micro Scooter LED Sprite Front Wheel Black 120mm (Single)
    $35.00
  • Micro Scooter LED Sprite Front Wheel Clear 120mm (Single)

    Micro Scooter LED Sprite Front Wheel Clear 120mm (Single)

    Micro Scooter LED Sprite Front Wheel Clear 120mm (Single)
    $35.00
  • Wander Mats FIA Playmat - Regular

    Wander Mats FIA Playmat - Regular

    Wander Mats FIA Playmat - Regular
    $248.00
  • Wander Mats SOL Playmat - Regular

    Wander Mats SOL Playmat - Regular

    Wander Mats SOL Playmat - Regular
    $248.00

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.