Soft Toys

Give your little one a cuddly companion they’ll love and feel safe with. Our soft toys are thoughtfully designed to comfort, soothe, and support your child’s early development—from newborn snuggles to toddler playtime.

Whether it’s a baby’s first plush toy or a bedtime comforter, every piece in our collection is made with gentle, baby-safe materials that parents can trust.

Soft Toys
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  • Bubble Flat Plush - Ellie the Elephant

    Bubble Flat Plush - Ellie the Elephant

    Bubble Flat Plush - Ellie the Elephant
    $19.90
  • Bubble Mini Bubble Buddy Keychain - Lily the Bunny

    Bubble Mini Bubble Buddy Keychain - Lily the Bunny

    Bubble Mini Bubble Buddy Keychain - Lily the Bunny
    $9.90
  • Bubble Plush Toy - Lily the Bunny

    Bubble Plush Toy - Lily the Bunny

    Bubble Plush Toy - Lily the Bunny
    $14.90
  • Bubble Perfect Pairs - Milk & Cookie

    Bubble Perfect Pairs - Milk & Cookie

    Bubble Perfect Pairs - Milk & Cookie
    $14.90
  • Bubble Mini Bubble Buddy Keychain - Coco the Koala

    Bubble Mini Bubble Buddy Keychain - Coco the Koala

    Bubble Mini Bubble Buddy Keychain - Coco the Koala
    $9.90
  • Bubble Mini Bubble Buddy Keychain - Beanie the Bear

    Bubble Mini Bubble Buddy Keychain - Beanie the Bear

    Bubble Mini Bubble Buddy Keychain - Beanie the Bear
    $9.90
  • Bubble Plush Toy - Amanda the Panda

    Bubble Plush Toy - Amanda the Panda

    Bubble Plush Toy - Amanda the Panda
    $14.90
  • Bubble Mini Bubble Buddy Keychain - Amanda the Panda

    Bubble Mini Bubble Buddy Keychain - Amanda the Panda

    Bubble Mini Bubble Buddy Keychain - Amanda the Panda
    $9.90
  • Bubble Mini Bubble Buddy Keychain - Bumble the Bee

    Bubble Mini Bubble Buddy Keychain - Bumble the Bee

    Bubble Mini Bubble Buddy Keychain - Bumble the Bee
    $9.90
  • Manhattan Toy LEGO Harry Potter - Hedwig the Owl Plush
    89% OFF

    Manhattan Toy LEGO Harry Potter - Hedwig the Owl Plush

    Manhattan Toy LEGO Harry Potter - Hedwig the Owl Plush
    $7.69 $69.90
  • Jellycat Jellycat Bashful Blush Bunny Comforter 27cm x 20cm x 7cm

    Jellycat Jellycat Bashful Blush Bunny Comforter 27cm x 20cm x 7cm

    Jellycat Jellycat Bashful Blush Bunny Comforter 27cm x 20cm x 7cm
    $42.90
  • Noodoll Black Kitty Ricespud Mini Sitting Plush Toy

    Noodoll Black Kitty Ricespud Mini Sitting Plush Toy

    Noodoll Black Kitty Ricespud Mini Sitting Plush Toy
    $29.90
  • Noodoll Professor Ricespud Mini Sitting Plush Toy

    Noodoll Professor Ricespud Mini Sitting Plush Toy

    Noodoll Professor Ricespud Mini Sitting Plush Toy
    $29.90
  • Noodoll Original Ricespud Mini Sitting Plush Toy

    Noodoll Original Ricespud Mini Sitting Plush Toy

    Noodoll Original Ricespud Mini Sitting Plush Toy
    $29.90
  • Noodoll Penguin Ricespud Mini Sitting Plush Toy (Limited Edition)

    Noodoll Penguin Ricespud Mini Sitting Plush Toy (Limited Edition)

    Noodoll Penguin Ricespud Mini Sitting Plush Toy (Limited Edition)
    $29.90
  • Bubble Perfect Pairs - Two Peas in a Pod

    Bubble Perfect Pairs - Two Peas in a Pod

    Bubble Perfect Pairs - Two Peas in a Pod
    $14.90
  • Bubble Plush Toy - Toby The Turtle

    Bubble Plush Toy - Toby The Turtle

    Bubble Plush Toy - Toby The Turtle
    $34.90
  • Bubble Plush Toy - Libby The Lobster

    Bubble Plush Toy - Libby The Lobster

    Bubble Plush Toy - Libby The Lobster
    $19.90
  • Bubble Plush Toy - Beanie the Bear

    Bubble Plush Toy - Beanie the Bear

    Bubble Plush Toy - Beanie the Bear
    $14.90
  • Bubble Plush Toy - Sunny the Starfish

    Bubble Plush Toy - Sunny the Starfish

    Bubble Plush Toy - Sunny the Starfish
    $19.90
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    Noodoll Panda Ricespud

    Noodoll Panda Ricespud
    $29.90
  • Noodoll Pineapple Ricespud Mini Sitting Plush Toy

    Noodoll Pineapple Ricespud Mini Sitting Plush Toy

    Noodoll Pineapple Ricespud Mini Sitting Plush Toy
    $29.90
  • Noodoll Strawberry Ricespud Mini Sitting Plush Toy

    Noodoll Strawberry Ricespud Mini Sitting Plush Toy

    Noodoll Strawberry Ricespud Mini Sitting Plush Toy
    $29.90
  • Noodoll Yellow Bunny Ricespud Mini Sitting Plush Toy

    Noodoll Yellow Bunny Ricespud Mini Sitting Plush Toy

    Noodoll Yellow Bunny Ricespud Mini Sitting Plush Toy
    $29.90
  • Manhattan Toy LEGO Iconic Butterfly Girl
    83% OFF

    Manhattan Toy LEGO Iconic Butterfly Girl

    Manhattan Toy LEGO Iconic Butterfly Girl
    $10.00 $59.90
  • Bubble Plush - Pinky the Pink Octopus

    Bubble Plush - Pinky the Pink Octopus

    Bubble Plush - Pinky the Pink Octopus
    $34.90
  • Jellycat Amuseable Moon Bag 27x19cm

    Jellycat Amuseable Moon Bag 27x19cm

    Jellycat Amuseable Moon Bag 27x19cm
    $56.90
  • Bubble Perfect Pairs - Mes Cherries

    Bubble Perfect Pairs - Mes Cherries

    Bubble Perfect Pairs - Mes Cherries
    $14.90

Soft toys help babies and young children feel secure and comforted, especially during sleep or unfamiliar situations. Many children form emotional bonds with their favourite plush toy, making it a trusted companion through early childhood.

Benefits of soft toys include:

  • Emotional comfort and self-soothing
  • Sensory stimulation through soft textures
  • Encouraging imaginative play
  • Supporting early social development