Soft Toys

Give your little one a cuddly companion they’ll love and feel safe with. Our soft toys are thoughtfully designed to comfort, soothe, and support your child’s early development—from newborn snuggles to toddler playtime.

Whether it’s a baby’s first plush toy or a bedtime comforter, every piece in our collection is made with gentle, baby-safe materials that parents can trust.

Soft Toys
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  • Bubble Perfect Pairs - Mes Cherries
    50% OFF

    Bubble Perfect Pairs - Mes Cherries

    Bubble Perfect Pairs - Mes Cherries
    $7.45 $14.90
  • Jellycat Jellycat Amuseables Boiled Egg Chic

    Jellycat Jellycat Amuseables Boiled Egg Chic

    Jellycat Jellycat Amuseables Boiled Egg Chic
    $42.90
  • Jellycat Bashful Baby Cream Bunny Ring Rattle 18cm x 8cm x 2cm

    Jellycat Bashful Baby Cream Bunny Ring Rattle 18cm x 8cm x 2cm

    Jellycat Bashful Baby Cream Bunny Ring Rattle 18cm x 8cm x 2cm
    $33.90
  • 1
    20% OFF

    Bubble Plush Toy - Binky the Bunny

    Bubble Plush Toy - Binky the Bunny
    $15.92 $19.90
  • 1
    20% OFF

    Bubble Plush Toy - Jamie the Bunny

    Bubble Plush Toy - Jamie the Bunny
    $15.92 $19.90
  • 1
    20% OFF

    Bubble Mini Buddy Keychain - Binky the Bunny

    Bubble Mini Buddy Keychain - Binky the Bunny
    $10.32 $12.90
  • 1
    20% OFF

    Bubble Mini Buddy Keychain - Jamie the Bunny

    Bubble Mini Buddy Keychain - Jamie the Bunny
    $10.32 $12.90
  • 1

    Snuggle Bunnies Rosie The Duck Keyring - With Neck Bow

    Snuggle Bunnies Rosie The Duck Keyring - With Neck Bow
    $29.90
  • 1

    Snuggle Bunnies Hilda The Highland Cow - Beige

    Snuggle Bunnies Hilda The Highland Cow - Beige
    $49.90
  • 1

    Snuggle Bunnies Hilda The Highland Cow - Caramel

    Snuggle Bunnies Hilda The Highland Cow - Caramel
    $49.90
  • 1

    Snuggle Bunnies Birthday Arthur With Gingham Hat

    Snuggle Bunnies Birthday Arthur With Gingham Hat
    $43.90
  • 1

    Snuggle Bunnies Lambie

    Snuggle Bunnies Lambie
    $43.90
  • 1

    Snuggle Bunnies Penelope Keyring - Spice

    Snuggle Bunnies Penelope Keyring - Spice
    $29.90
  • 1

    Snuggle Bunnies Little Penelope - Spice 20cm

    Snuggle Bunnies Little Penelope - Spice 20cm
    $29.90
  • 1

    Snuggle Bunnies Little Penelope - Caramel 20cm

    Snuggle Bunnies Little Penelope - Caramel 20cm
    $29.90
  • 1

    Snuggle Bunnies Little Penelope Beige 17Cm

    Snuggle Bunnies Little Penelope Beige 17Cm
    $29.90
  • 1

    Snuggle Bunnies Penelope Beige 30Cm

    Snuggle Bunnies Penelope Beige 30Cm
    $43.90
  • 1

    Snuggle Bunnies Penelope Little Love 30Cm

    Snuggle Bunnies Penelope Little Love 30Cm
    $43.90
  • 1

    Snuggle Bunnies Penelope Caramel 30Cm

    Snuggle Bunnies Penelope Caramel 30Cm
    $43.90
  • 1

    Snuggle Bunnies Little Penelope Marshmallow 17Cm

    Snuggle Bunnies Little Penelope Marshmallow 17Cm
    $29.90
  • 1

    Snuggle Bunnies Penelope Marshmallow 30Cm

    Snuggle Bunnies Penelope Marshmallow 30Cm
    $43.90
  • 1

    Snuggle Bunnies Penelope Blossom 30Cm

    Snuggle Bunnies Penelope Blossom 30Cm
    $43.90
  • 1

    Noodoll Carrot Ricespud Mini Sitting Plush Toy

    Noodoll Carrot Ricespud Mini Sitting Plush Toy
    $29.90
  • 1

    Noodoll Devil Ricespud Mini Sitting Plush Toy

    Noodoll Devil Ricespud Mini Sitting Plush Toy
    $29.90
  • 1

    Noodoll Chicken Ricespud Mini Sitting Plush Toy

    Noodoll Chicken Ricespud Mini Sitting Plush Toy
    $29.90
  • 1

    Noodoll Blue Bunny Ricespud Mini Sitting Plush Toy

    Noodoll Blue Bunny Ricespud Mini Sitting Plush Toy
    $29.90
  • 1

    Noodoll Grandpa Ricespud Mini Sitting Plush Toy

    Noodoll Grandpa Ricespud Mini Sitting Plush Toy
    $29.90
  • 1

    Noodoll Grandma Ricespud Mini Sitting Plush Toy

    Noodoll Grandma Ricespud Mini Sitting Plush Toy
    $29.90

Soft toys help babies and young children feel secure and comforted, especially during sleep or unfamiliar situations. Many children form emotional bonds with their favourite plush toy, making it a trusted companion through early childhood.

Benefits of soft toys include:

  • Emotional comfort and self-soothing
  • Sensory stimulation through soft textures
  • Encouraging imaginative play
  • Supporting early social development