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Happy Holidays! We will be conducting our annual stocktake and there will be delivery delays between 24 Dec 2024 to 1 Jan 2025.

Find the Perfect Gift for everyone on your List! 

Make this holiday season unforgettable with our selection of Christmas gifts. Shop now and make this Christmas magical! 

wildride toddler carrier
Shop our New Arrivals!
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jellycat christmas plush toys
omie box
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Welcome to the Jellycat family!

From charming bunnies to quirky creatures, our collection is a celebration of creativity and cuddliness.

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SHOP OUR SALE
ergopouch
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ABOUT US

Baby Central was established by two moms, looking for a way to help other moms spend more quality time with their children and less time traipsing the shops looking for the best baby products!


Our goal is simple - to make your life hassle free and providing you with a seamless online shopping experience that combines peace of mind and the convenience for all your parenthood needs. Here, you can find a wide range of mom and baby essentials, from a curated selection of reputable international and local brands.


P.S. We also offer Free Delivery on orders above $50 and Same Day pick up (for most products)!

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