Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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  • Up to 33% OFF

    Skip Hop Explore & More Jumpscape Fold-Away Jumper

    $299.00 $199.00
    $199.00 $299.00

  • Bubble Silicone Stacking Cups

    $16.90
    $16.90
  • Sold out

    Bubble Wooden Bear Stacking Rings

    $15.90
    $15.90

  • Bubble Wooden Hammer Bench

    $14.90
    $14.90
  • Sold out

    Jabadabado Stacking Toy - Bunny

    $29.00
    $29.00

  • Bubble Mini Buddy Keychain - Binky the Bunny

    $12.90
    $12.90

  • Bubble Mini Buddy Keychain - Jamie the Bunny

    $12.90
    $12.90

  • Bubble Plush Toy - Binky the Bunny

    $19.90
    $19.90

  • Bubble Plush Toy - Jamie the Bunny

    $19.90
    $19.90
  • Up to 50% OFF

    Skip Hop ZOO Piece A Pizza Set - Fox

    $29.90 $14.95
    $14.95 $29.90
  • Up to 50% OFF

    Skip Hop ZOO Waffle-y Fun Set - Monkey

    $29.90 $14.95
    $14.95 $29.90
  • Up to 71% OFF

    Skip Hop Playspot Play Mat Foam Floor Tiles

    $139.00 $39.90
    $39.90 $139.00

  • Skip Hop Explore & More Fox Stacking Toy

    $44.90
    $44.90

  • Matchstick Monkey Bathtime Wobblers - Lion & Giraffe

    $34.90
    $34.90

  • Skip Hop Explore & More Pop-Up Toy

    $49.90
    $49.90
  • Up to 50% OFF

    Skip Hop ZOO Shake It Up Smoothie Set - Narwhal

    $29.90 $14.95
    $14.95 $29.90

  • Matchstick Monkey Bathtime Slideset - White

    $39.90
    $39.90

  • Matchstick Monkey Bathtime Slideset - Blue

    $39.90
    $39.90
  • Up to 50% OFF

    Skip Hop ZOO Sweet Scoops Ice Cream Set - Unicorn

    $29.90 $14.95
    $14.95 $29.90
  • Sold out

    Manhattan Toy Lovelies - Latte Bunny Medium

    $39.90 $8.00
    $8.00 $39.90
  • Up to 68% OFF

    Scrunch Watering Can

    $24.90 $7.97
    $7.97 $24.90
    + 1 more

  • Skip Hop Silver Lining Cloud Activity Centre

    $299.00
    $299.00

  • Pearhead Stroller Toy - Rainbow - 3-Pack

    $29.90
    $29.90

  • Matchstick Monkey Bathtime Wobblers - Mint Green & Dusty Pink

    $34.90
    $34.90

  • Micro Scooter Sprite LED

    $199.00
    $199.00
    + 4 more
  • Up to 83% OFF

    Manhattan Toy Baby Whoozit

    $29.90 $5.00
    $5.00 $29.90

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.